North Shore Printers has always embraced technology and been supportive
of our clents, regardless of their level of expertise. That said, we offer some
Microsoft software is not designed for professional high resolution PostScript
output. Proper color
separation is poorly supported or unsupported. We recommend using QuarkXPress
and Adobe Creative
If your project requires fonts, please send them along with your application
file. Remember that if you use
Adobe Type 1 fonts, both the screen and printer fonts are needed. Avoid using
type styling features such
as bold or italic, they often do not output correctly. Instead, use the actual
Raster images (photos etc.) should be high resolution, 300 dpi at final output
size. Web raster images
should be low resolution, 72 dpi. You cannot mix these. You can downsample a 300
dpi image to 72 dpi
without a problem. It is possible to upsample a 72 dpi image to 300 dpi, but the
results will be poor, usually
very poor. A digital image that is 2592 pixels by 1944 pixels will be 36 inches
by 27 inches at 72dpi camera
resolution. Resampling this image to 300 dpi will yield an image size of 8.5
inches by 6.5 inches before any
cropping takes place.
Photos for print are CMYK or Grayscale mode, never RGB where unexpected results
are almost certain.
Avoid jpeg type images whenever possible, they tend to use lossy compression
which degrades their
quality. Never resave a jpeg as a jpeg, further loss is very likely. We
recommend tiff as a preferred file type.
Line art for logos and type should be vector artwork, rather than raster. 300 or
600 dpi type from
PhotoShop will not look crisp and clean. Output resolution of vector artwork
should be no less than 800 dpi.
Artwork from Adobe Illustrator should be saved as eps, not as ai. Convert text
to paths (outlines) if
possible. Don't confuse PhotoShop eps with Illustrator eps, they are not the
same. The first is raster, the
second is vector. PhotoShop eps files are often used for Duotone mode.