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TIPS & INFO 2
More helpful reminders:

Color mapping should be consistent and correct. Spot colors should not be defined as separated unless
that is your intent. Be cautious of embedding photos in Adobe software, the file size can grow to be huge.
Linked photos allow us to make adjustments if needed. Layered files for output should be avoided
whenever possible.

Page margins should be no less than .25", in book work no less than .375". This applies to matter that
should not be trimmed off such as type. In the case of a bleed photo or a background color element, the
bleed allowance outside the page size is .125", no more - no less than .062".  Design your projects as
finish size, please do not design a small page on a larger one adding your own printer's marks or
instructions. Similarly, page spreads should not be done on a single double sized page. The use of page
spread crossovers should be avoided or done with great care and limited use.

Black or dark type should usually be set to overprint a lighter underlying color. An exception is if the type is
quite large and an overprint transition might be visible. Be cautious when designing with large color blends.
Visible banding may be noticeable at high resolution output. If you must create a large blend avoid using
the blend feature of QuarkXPress, A PhotoShop blend will generally produce better results.

Always print out color separated prints on your printer or to a test pdf. Composite color printouts do not
show potential output separation issues that you did not intend. File submission is incomplete without some
form of visual aid. Paper printouts are best, a view pdf or fax is sometimes sufficient. The visual aid should
be from a final file, if possible, rather than an earlier version.

If you desire to create pdf files for output, all of the above suggestions and cautions still apply. We can
perform some limited editing of pdf files, but doing so is often difficult.
VARIABLE
DATA TIPS
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“Time and again, North Shore Printers has come through... more
Jill Koch, Koch Creative
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